As the digital marketing landscape continues to grow at a rapid pace, marketers are faced with new challenges and opportunities within this digital age. The Digital Marketing Course is an initiative designed to educate students and professors in the area of Digital Marketing.
Having a dominant online presence that is optimized for smartphone and tablet users can influence buying behavior. 82 percent of mobile searchers use their phones to check on prospective in-store purchases, and 65% look for the most relevant information to their queries.
Because digital marketing provides real, timely data, you can observe and adapt to trends and the actions that real people are taking. You don't have to rely on a sample data set or make any educated guesses — plan, execute, and adapt on the go based on true performance data.
According to NewsCred, 72 percent of marketers think branded content is more effective than advertising in a magazine, and 69 percent say it is superior to direct mail and PR. Maintaining a dominant online presence is crucial to both customer convenience and marketing success.